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Unfolding the 10 Years of Growth & Sucess

When NGK Spark Plugs, the world’s No.1 Japanese Spark plug manufacturer entered in India in 2006, the spark plugs market was driven by discounted based trading. Very few initiatives were taken to market the product based on technological strength and educate the decision makers i.e. mechanics, on how to select the right spark plug for the right engine.

While NGK Spark Plugs started aftermarket business operations there were ample of entry barrier faced like conservative mindset of channel partners i.e. trading of products based on discounts and schemes, low margin and low awareness of the product and hence distributors not interested in taking a new brand, low involvement of vehicle owners in buying decision & NGK’s image unknown image among Indian consumers. From then Mr. Sudipto Sanyal, Senior General Manager -Marketing and ...Read more

Notification

"Motor India (Sept’16 issue)” and “Auto Components India (Dec’16 Issue)” have featured about NGK’s distinctive business journey of decade, also talked about innovative marketing approach & highlighting product features.
NGK-LR6E Hi-Ignitability Spark Plug has been selected in Cygnus Ray ZR new Yamaha Scooter which was launch in May 2016.
NGK-CPR8EA-9 Spark plug has been selected for fitment in hero achiever iSmart 150 cc & Glamour iSmart 125 CC in September 2016.
NGK-MR7E-9 Hi-Ignitability Spark plugs been selected for fitment in Hayate 110 cc Suzuki Motorcycle which was launch in July'16

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"Motor India (Sept’16 issue)” and “Auto Components India (Dec’16 Issue)” have featured about NGK’s distinctive business journey of decade, also talked about innovative marketing approach & highlighting product features. NGK-LR6E Hi-Ignitability Spark Plug has been selected in Cygnus Ray ZR new Yamaha Scooter which was launch in May 2016.NGK-CPR8EA-9 Spark plug has been selected for fitment in hero achiever iSmart 150 cc & Glamour iSmart 125 CC in September 2016. NGK-MR7E-9 Hi-Ignitability Spark plugs been selected for fitment in Hayate 110 cc Suzuki Motorcycle which was launch in July'16